Upon completion of this course, you will have a good understanding of:
- What is eCommerce
- History of eCommerce
- Benefits of Starting an eCommerce Business
- Challenges of Starting an eCommerce Business
- Market Research and Analysis
- Types of Market Research
- Conducting a Market Analysis
- Define the Target Audience
- Research the Competition
- Analyse the Industry
- Analyse the Costs
- Choosing the Right Product – Making the Right Choice
- Factors to Consider When Choosing a Product
- Step-by-Step Guide for Choosing the Right Product
- Building Your Online Store
- Creating a Strong Brand Identity
- Marketing Your Business
- Setting Up Payment and Shipping
- Shipping Options
- Shipping Rates
- Returns and Refunds
- Managing Inventory and Order Fulfilment
- Inventory Management
- Order Fulfilment
- Understanding Customer Expectations
- Establishing a Customer Service Policy
- Implementing a Customer Service System
- Providing Exceptional Customer Service
- Measuring Customer Satisfaction
- Analytics and Metrics
- Scaling and Growing Your Business
