Our MBA in Marketing Essentials is to provide professionals with an overview of the key concepts, theories, and practices of marketing, and equip them with the knowledge and skills to apply these in a business context. The course covers various aspects of marketing, including market research, product development, branding, pricing, promotion and advertising, sales and distribution, and metrics and analytics.
Before approving a marketing proposal, a business needs a credible account of the customer it intends to win. Why would that person choose the offer? What evidence supports the position being claimed? MBA in Marketing Essentials develops the commercial understanding behind those questions. The focus extends beyond promotion. Participants explore the choices that establish an offer and the evidence used to judge it, giving employers a professional development option for colleagues expected to contribute to marketing decisions.
Why this Training Matters for your Organisation
Appeals cannot resolve every weakness in a proposition. A business may need to reconsider the product or the route through which customers obtain it before asking for advertising to deliver a better result.
This course gives decision-makers a wider frame for examining such proposals. It encourages a more substantive conversation between those developing the offer and those responsible for communicating its value.
Who Should Attend
The programme is relevant to staff who shape or evaluate commercial proposals:
- Marketing professionals and managers taking responsibility for strategy.
- Product leads and business development colleagues involved in market decisions.
- Senior specialists and aspiring leaders seeking a grounding in marketing management.
