Introduction to Social Media Marketing

The aims of this course are to give you the knowledge and understanding of the following:

• Reaching a large and engaged audience
• Building brand awareness
• Cost-effective
• Measurable results
• Increased customer engagement
• Define your business goals
• Research your target audience
• Choose the right platforms
• Create a content calendar
• Define your brand voice
• Plan for engagement
• Measure your success
• Demographic information
• Interests and behaviours
• Pain points and challenges
• Content
• Platforms
• Audience
• Align with your overall business goals
• Make them SMART
• Set realistic expectations
• Website traffic

Upon completion of this course, you will have a good understanding of:

• Developing a Social Media Marketing Strategy
• Conducting Market and Competitor Research
• Setting Objectives and Measuring Success
• Creating a Content Calendar and Posting Schedule
• Leveraging Visual Content for Social Media
• Engaging with Your Followers: Responding to Comments and Direct Messages
• Running Social Media Ads
• Utilizing Social Media Analytics
• Maximizing Reach and Engagement on Different Social Media Platforms
• Managing a Crisis on Social Media
• The Future of Social Media Marketing

The online assessment is taken on completion of the training material. You will be asked 20 multiple choice questions with a pass mark of 80%. The answers are marked automatically so you will instantly know whether you have passed. If you don’t pass don’t worry! You can take the test as many times as you need with no extra charge.